Increasing Healthy Behaviors and Use of Reproductive Health Services Through Improved Quality of Care, Novel Incentives, Information Technology, and Enhanced Demand for Health Products

We propose a comprehensive integrated program to address the comprehensive interrelated factors leading to poor maternal and child health. We combine service delivery improvements with demand-side innovations and multiple mobile phone applications. These include safe delivery kits, insurance for transport and treatment of obstetric emergencies, safe water and hygiene products, and small incentives for women to start antenatal care (ANC) early.