Improving Campaigns Through Organizational Learning

James Lavery of Emory University in the U.S. will adapt an organizational learning tool to enable global health campaigns to draw on their experiences, improve their partner interactions, and enhance their overall impact. Global health campaigns are primarily evaluated in terms of program delivery and outcomes. However, these large and complex organizations interact with many different partners, and there is an untapped opportunity to improve their performance by learning about how their design and approaches affect each other. They will modify an established research fairness initiative framework for two global health campaigns to measure 45 indicators, such as the nature of a relationship, across defined subtopics. These data will be analyzed to understand how the tool can improve campaign impact, and they will assess the value of the framework for global health campaigns in a qualitative case study.