Empowering Campaign Managers with Mobile Geo-Communication

David Hammel of Balcony Labs Inc. in the U.S. together with their partner Direct-Relief will develop a communication tool that combines smartphone messaging with geographical information systems to enable health campaign managers to communicate directly with health workers and civilians in a specific region of interest to improve the impact of their campaigns. The tool enables managers to send messages such as alerts, instructions, or surveys, directly to target areas, as well as collect geo-specific information in real-time for updating campaign designs and evaluating outcome. Once they have developed the dashboard and mobile software module, in partnership with a leading NGO, they will evaluate its performance in 2-3 campaigns incorporating 100,000 mobile phone users.