Smart Mobile Prepaid Debit Card

Jean-Claude Gouesse of Ecash Express in Canada will promote the use of mobile money in the Ivory Coast by establishing mobile money payment options for merchants to purchase supplies, and providing a free prepaid debit card for customers to pay for goods. When merchants can use mobile money to buy their own goods, they may also be more willing to receive mobile money payments from their own customers, particularly if they earn commission. They will build a user-friendly interface, and evaluate uptake by issuing 10,000 prepaid cards that can be loaded at participating retail stores, and providing 500 free, low-end Android devices to merchants for accepting payments.